Many people have heard about the Diet Solution Program, whether it be through advertisements or word of mouth, but they have not actually gotten to the point where they can follow the program. Some foolishly think they can purchase the book at the very least, which describes the program you will follow for the next few months, at your local bookstore or even at a grocery store. This is, obviously, not the case. You have to get the book through Isabel De Los Rios’s personal site, which was designed and developed with the help of her business partner. From there, you are only a few clicks away from becoming another success story on Isabel’s site. This is especially obvious to those who found out about the program through an Internet advertisement. Clicking one of those will bring you straight to the site.
The advertising, though, is often mediocre. The design of the ads and the placement (which sites they show up on, etc.) is average, and honestly it does not really stand out in an environment where flashy, dynamic ads are the norm. Of course, this is due mostly to inexperience, as Isabel and her business partner have not been on the marketing scene for very long. They are going by the book and, as a result, have not truly created an interesting advertisement or website. However, the content is as important as the appearance, and in this respect, the pair are spot-on.
Their website, obviously, could do with a bit of work. It is difficult to get to the pages with useful information. However, this navigation issue is most likely because they do not want people to focus on the content of the site, but rather on the program, they are trying to promote. This is a viable marketing strategy, but it does push some potential customers away because it seems as though they are trying to hide the information from the public. Then again, the faulty navigation may simply be due to inexperience in web development. What you have to think about when making a site is the usability. Obviously, the pair did not pay very much attention to this aspect.
The program itself is relatively flawless. It is provided in eBook form, making it accessible from anywhere that provides digital service in the form of computers, tablets, smartphones, or what have you. This also cuts down on paper usage, making the program very green on the business end. The only problem with this, though, is that many people don’t have portable devices that can read eBooks, and one of the more important places to have access to this book is at the store when comparing products and looking at the nutritional information. Overall, the program and its marketing is superb